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The online retail giant has been investing heavily in recent years to expand the division. The Wondery acquisition could help accelerate Amazon’s growth plans for its entertainment business, which operates in multiple markets spanning music, audio books and video. Apple was in September reported to have acquired Scout FM, a podcast aggregation and recommendation service, while Spotify bought podcast studio Gimlet in 2019. However, the company stressed in a statement that “nothing will change for listeners, and they’ll continue to be able to access Wondery podcasts through a variety of providers.”Īmazon’s top rivals in the music streaming segment have also used acquisitions to help them more effectively target the podcast market. The DescribeForMe web app invokes the backend AI services by sending the Amazon S3 object Key in the payload to Amazon API Gateway Amazon API Gateway instantiates an AWS Step Functions workflow. The latter business is said to account for about three-quarters of the startup’s revenue.Īmazon plans to integrate Wondery into its Amazon Music subscription-based music streaming service. According to the Journal, Wondery was expecting to generate about $40 million in sales this year from a combination of podcast licensing fees and advertising. The acquisition will buy Amazon not only Wondery’s sizable listener base but also a new revenue stream for its entertainment business.

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The startup has published a series of hit podcasts spanning multiple genres, one of which was turned into a series by the Bravo television network. Wondery, based in Los Angeles, launched in 2016 with backing from Disney Co. and Sony Corp.’s music publishing arm also expressed interest in Wondery, which may explain why its valuation rose so sharply during the acquisition talks. An earlier Bloomberg report indicated that Apple Inc.

But the Wall Street Journal reported recently that Wondery was valued at north of $300 million during the acquisition talks, more than triple the valuation the startup is said to have received after its most recent funding round. The deal will strengthen Amazon’s entertainment business, in which the online retail giant has invested billions of dollars in recent years to win more subscribers.Īmazon didn’t say how much it’s paying for Wondery. today said that it has signed a deal to buy Wondery Inc., a venture-backed podcast startup with a reported audience of 20 million monthly listeners. Wondery has raised a total of $15 million in funding from Advancit Capital, BDMI, Greycroft, Lerer Hippeau and others, according to Inc. Get Started Podcast Recording & Editing A quality podcast setup is a great thing to have, however, no longer a necessity. Inclusive AI powered transcription service. Numbers from Podtrac rank it as the fourth largest podcast publisher in November, with an audience in the U.S. Online Podcast Maker The all in one solution to start your podcast Record, edit and distribute your podcast with Type Studio. The startup was founded in 2016 by former Fox executive Hernan Lopez (who’s currently fighting federal corruption charges tied to his time at Fox). The Wall Street Journal previously reported that acquisition talks were in the works, and that those talks valued Wondery at around $300 million. “With Amazon Music, Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen,” Amazon wrote.įinancial terms were not disclosed. Amazon is coming relatively late to this market, but it will now have the support of a popular podcast maker as it works to catch up.

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Media companies and streaming audio platforms are all making big bets on podcasting, with Spotify making a series of acquisitions including podcast network Gimlet, SiriusXM acquiring Stitcher and The New York Times acquiring Serial Productions.

At the same time, the announcement claims that “nothing will change for listeners” and that the network’s podcasts will continue to be available from “a variety of providers.”

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Make money with a free offer for your listeners. Wondery will become part of Amazon Music, which added support for podcasts (including its own original shows) in September. Join the Amazon Associates or the Audible Podcast program to earn commissions now. Amazon just announced that it’s acquiring Wondery, the network behind podcasts including “Dirty John” and “Dr.

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